Apple

Exploring what’s next. Stories on emerging ideas, innovations, and trends shaping the future of technology, culture, and the world ahead.

This massive iPhone 18 Pro leak reveals a wild deep red aluminum body and the internet is losing it
This massive iPhone 18 Pro leak reveals a wild deep red aluminum body and the internet is losing it

This new color has sent the internet into overdrive

This hidden iPhone safety feature kicked in after one joking text triggered it by accident
This hidden iPhone safety feature kicked in after one joking text triggered it by accident

Turns out Apple AI doesn’t understand sarcasm…

Apple could be dropping eyes in the side of your head with new AirPods that can see
Apple could be dropping eyes in the side of your head with new AirPods that can see

This could make a huge difference

One of the best streaming apps is being added to Apple CarPlay
One of the best streaming apps is being added to Apple CarPlay

There are a couple of major caveats

Automakers are getting rid of Apple CarPlay to try and take advantage of $625,000,000,000 opportunity
Automakers are getting rid of Apple CarPlay to try and take advantage of $625,000,000,000 opportunity

If you can’t beat ’em, join ’em

The new Apple event logo hints at fun designs and transparent tech making a comeback
The new Apple event logo hints at fun designs and transparent tech making a comeback

Could we be seeing a return to the old style?

Apple filed a patent which hints at the return of a long lost feature every MacBook owner misses
Apple filed a patent which hints at the return of a long lost feature every MacBook owner misses

Despite Apple pushing the boundaries of what is possible in the modern technological age, the new MacBook could be about to revisit the past as a patent reveals a feature that every user misses. Much like how your iPhone is almost unrecognizable from what it was in 2010, the MacBook has also continued to evolve. […]

Hidden iPhone setting lets you run 120Hz in Safari to allow for a much smoother browsing experience
Hidden iPhone setting lets you run 120Hz in Safari to allow for a much smoother browsing experience

It finally levels the playing field versus Google Chrome

All iPhone 17 models were put up against each other in extensive battery test to see which is actually best
All iPhone 17 models were put up against each other in extensive battery test to see which is actually best

Apple’s big claims turned out to be far from the real deal

People stunned by surprising reason Apple logo has a bite taken out of it
People stunned by surprising reason Apple logo has a bite taken out of it

Who took a bite out of the Apple logo?

iOS 26.4 could see a major upgrade coming to Apple's Notes app
iOS 26.4 could see a major upgrade coming to Apple's Notes app

It’s a new era for the app where you keep all your shopping lists!